What to Know about Signwriting

When it comes to signwriting, different things can make it an art form. It is something that many businesses rely on as it is what can make or break their business. A bad sign can drive customers away.

Many people don’t realise the importance that a sign has on a business/company. It is just as critical as the name of the business or even the industry itself. The signage is what clients see first, so it needs to be able to grab their attention and keep it there.

Be sure that you can appreciate the art of signwriting before you go looking for a sign company. You will, of course, want a company that understands the importance that a sign has on your business.


If it is a business that deals with things that are more critical, then you do not want to have a whimsical sign as this will make it look as though they do not take themselves seriously. It will also confuse potential clients on what exactly the business is all about.

The same thing for a business/company that is more fun and lighthearted. If they use a sign that is serious and intense, then they will drive away people that thought that they were a more fun business. It is essential to have a good understanding of what the business/company does so that you can figure out what sign they will need to get the clients and the business that they want.

Stand out

Chances are the business/company that needs signage and hires someone isn’t going to be the only one of its kind. It is why it is essential that you get a sign that will stand out from the others.

It is of course up to the business to go above and beyond when it comes to service and quality to stand out from the rest. However, like the one that is making the sign, you should ensure that they have a fighting chance against their competition with a sign that is unique and attention-getting for all the right reasons.

Tells a Story

It may seem silly and impossible, but a sign should be able to tell a story. A person/client that sees that signage needs to have a good idea of what that business/company is all about. There will be many people that will see the sign and not know what the business/company is and what they do.

However, with the right sign, the client should know what to expect from the sign company just from seeing the sign. It is something that only an experienced sign maker can understand.

If you’re a business or individual looking for signwriting services, contact giganticsigns.com.au for signage. They are a reputable signwriting company with many years of experience in the industry. They can learn and understand your business and your needs before they design a sign which means that they will come up with a sign that is best for your business. All they need from you is extra information, and they will design a signage that perfectly suits your business. Their services are affordable and so worry not about having to empty your bank.