The SEO of the e-commerce product page dramatically affects your site’s organic search engine rankings. The proper optimisation strategy can help you rank higher, earn more visitors, and drive sales.
Avoid duplicate content by creating a unique description for each product variant. Also, avoid using faceted URLs, which develop new URLs for every filtered search. This can cause issues like duplicate content and split link equity. For more information about the e commerce product page SEO, click here.
Keywords
Product pages are the best opportunity for ecommerce site owners to embed keyword targets in their content. These keywords can be used in item descriptions, title tags, meta tags, and URL slugs.
Engaging product copy persuades customers to purchase your products. It should be relatable and address the pain points of target customers. For example, Love Hair uses relevant keywords in its product description to attract organic traffic.
Human-readable URL slugs make it easier for customers to find your product pages. They also look more natural, which signals to search engines that your website is authoritative. Using keyword-focused slugs can also help you avoid overpopulating your titles and descriptions with your target keywords. Avoid faceted URLs, which create duplicate content and waste crawl budget.
Metadata
Metadata, such as titles and descriptions, directly influence eCommerce website search engine results pages (SERPs). They help a website rank for relevant keywords and phrases when adequately optimised.
Meta descriptions, in particular, can affect click-through rates. They’re displayed under the page title in search results, and a compelling description can entice customers to click on a product. For more information about the e commerce product page SEO, click here.
Ideally, you should write unique, high-value descriptions for your products and category pages. This cannot be easy if your store sells thousands of SKUs, but improving your SEO is necessary. Avoid using meta generators, which can produce descriptions that sound forced and robotic. You should also use human-readable URL slugs for your product pages to increase visibility and SEO performance.
On-page optimisation
If your ecommerce website sells a wide range of products, you might have to do extra work to optimise product pages. For example, you might have to add extra information, such as the dimensions of each product or application instructions. Such additional data can help your website rank better for long-tail queries people use to search for specific products.
Title tags and meta descriptions should include relevant keywords and describe what the product does. However, be careful not to overdo it and risk getting penalised by Google for keyword stuffing.
You should also include a FAQ section on each product page. This helps customers with questions about the product and can increase conversion rates. Finally, ensure all forms and interactive elements on the site function properly.
Images
Your ecommerce website’s product images improve conversion rates and SEO. However, many retailers fail to optimise their product images. This can lead to a poor user experience and lower search engine rankings. Here are a few tips to maximise your eCommerce product images:
Make sure your product images are unique and high-quality. Also, include a variety of photos from different angles and perspectives. Using multiple images will prevent Google from penalising your site for duplicate content. For more information about the e commerce product page SEO, click here.
It is a good idea to rename your image files with keywords. Be careful not to overdo it, as Google may penalise you for keyword stuffing. You can also use alt text for your images to help search engines find and rank your products.
Reviews
Ecommerce product pages are critical for online stores, bringing in organic traffic and boosting conversion rates. However, many ecommerce websites overlook the importance of optimising these pages for search engines.
Adding reviews and testimonials on a product page helps increase traffic, target long-tail keywords, and add social cues to the user experience. It also improves the overall SEO of the page and boosts trust in potential customers.
Including reviews on your website is simple. Ensure your site has the correct structured data markup and review schema. You can use Botify to analyse your website’s structured data and see how it affects SEO performance. Additionally, you can use faceted URLs and filtering to display specific reviews in search results. This can help you save the crawl budget and avoid duplicate content.